January 8th, 2024, Mumbai: Dorf Ketal has acquired majority stake in Pune based Elixir Soltek Private Limited, in line with the objective of portfolio diversification and channel expansion of the aftermarket business. Elixir is a retailer of a wide range of auto care products under the Magsol brand. Elixir services the Indian market through various sales channels OEM, direct-to-consumer, independent workshops/ garages and through a network of distributors.

Magsol has successfully launched consumer products for the auto care industry, Dorf Ketal intends to expand Magsol’s portfolio and market penetration through R&D efforts and operations support. Elixir also presents Dorf Ketal with the opportunity to leverage its vast distribution channel to further build the Milex brand.